BEHIND THE BRAND

ATELIER YJ, ESTABLISED IN 2016 BY YEJI AND HER MOM IS NAMED FOR MAKING BRAND OF “MOTHER AND DAUGHTER FASHION BRAND”. “MOTHER AND DAUGHTER BRAND” MEANS A CROSS GENERATION(AGE BETWEEN MID-THIRTIES TO MID-SIXTIES) CLOTHING LINE WHICH REPRESENT DELICATE & INTERESTING FABRIC, IMPECCABLE DETAILS, AND PERFECT SILHOUETTES. FOCUSING ON UNEXPECTED FABRIC FROM ITALY, DESIGNERS HER OWN UNIQUE TAILORING, THE BRAND SHOW TIMELESS CLASSIC WITH INTERESTING ATTITUDE WHICH FORMS ONE OF KIND PIECES. ATELIER YJ ALSO DEVELOP LIMITED STYLES AND QUANTITIES PER EACH SEASON, SO ALL THE PIECES FROM THE EACH COLLECTION ARE EXISTING JUST FOR YOU. .

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